Ever heard the phrase: content is king? I am almost certain you have, and if you have not, well then read on…
The popular phrase “content is king” has become a mantra repeated religiously by marketers.
Today, effective marketing is all about creating high-quality content and sharing it across the web for all to see.
Content marketing in a saturated marketplace
Content marketing is not a new concept in the world of digital marketing, however, it could not be more important…
Valuable content creates brand awareness and authority in a saturated market. It also adds value to consumers lives by educating them on a product/service via how-to blog posts, thought leadership articles and instructional videos – all of which add great value to your brand.
While maintaining a successful blog is not always easy, it can be an essential tool in growing and sustaining a fruitful business in today’s web-driven world.
A different approach to client communication
The rise of company blogs is becoming more and more evident, and for good reason.
Valuable content will help you sell.
Educate your clients, show them best practice, tell them what to look out for, give them valuable tips on how to achieve success and so on and so forth.
Marketing with valuable content is a win-win – your potential clients get the information they require and you get to demonstrate your expertise and usefulness.
P.S. Be sure to stand out. Do this by demonstrating not only thought leadership, but credibility and a sense of humour.
Quality over quantity
When it comes to content marketing, the quality of the content offered will decide the level of your success. People are bombarded by content left and right these days and therefore are more likely to be skimming your posts – unless they offer something unique.
Focus on producing articles or blog posts that are educational and interesting. Instead of pushing out average material on a frequent basis, pay attention to detail and only publish the quality content.
Remember: quality over quantity – every time.
Why content will remain king
Still want to know why publishing great content is vitally important?
Here are some reasons why content is still king and why it is likely to maintain its place on the throne…
- Creates authority
- Generates new leads & sales
- Encourages engagement
- Has significant impact on SEO
- Adds value to your product/service
- Increases traffic
I could go on and on…
Content is at the heart of today’s marketing strategies as more and more businesses are using blogs to demonstrate their expertise. From blog posts to infographics and everything in between, creating insightful content is the best way to connect with your audience!
Without clever content (and clever content creators of course), I believe that the digital marketing world would be a very different world indeed. That said, if content is king, who my dear is queen?