Development, Digital Marketing

Everysun & Wimpy


Rewards System Development

Mechanics: Buy 2 Everysun sun creams and SMS “Everysun” to a shortcode. A reply message with a mobile website link is sent and the consumer enters their information (database formulation) as well as the products last 4 digits of the barcode. Upon validation, the consumer is awarded a digital coupon for a free Wimpy milkshake and/or a free Wimpy burger meal with chips. Achieved through traditional media such as street pole ads, billboards, radio adverts, in-store brand ambassadors.

+500 000 Entries

+70 000 Redemptions

37% increase in sales (YOY for the quarter)

  • Client: Everysun + Wimpy
  • Date: 2016-10-05
  • Services: Web Development, UX Design, SEO, Design