Musica needed a system that rewarded consumers with a rand value discount, % off Discount and even a full product discount on certain products. The catch?
This system needed to be done with the use of digital codes that linked to the above discount groups and could be manipulated daily by Musica to offer customers, marketers and partnership brands a flexible solution to issues such as: attracting feet into the stores, forcing purchases at Sasol garages with the instant gratification of a R50 discount on any purchase at Musica.
This campaign showed its worth with great results and ROI, as a result, Muscia continues to use this system as an attraction and has been used 14 times in the last year alone.
- Client: Musica Stores
- Date: 2016-08-20
- Services: Web Development, UX Design, SEO