Development

Nestlé Quality Street

Info

Rewards Program

To up-sell Quality Street in specific chain stores, we took advantage of Mother’s Day to bring about emotional consumer awareness. On this day we saw Quality Street products over-perform and do better than competing brands.

This was further conveyed through in-store brand ambassadors, shelf wobblers and on-pack stickers.

The consumer was incentivised to purchase 2 Quality Street products and then they would choose a prize that suited there needs – movie ticket, magazine subscription or a NetFlorist voucher. These, as you can see, are all linked around the Mother’s Day theme.

  • Client: Nestle Quality Street
  • Date: 2015-06-14
  • Services: Web Development, UX Design, SEO