Influencer marketing is on the rise, and businesses that succeed in 2018 will be those that place online influencers at the centre of their marketing strategy.
Who are micro-influencers?
Micro-influencers are individuals who have a small, but very active and interactive social media following. They are personally invested in their craft, making them trusted sources of recommendations for followers.
It makes sense then, that more and more consumers are turning to a more familiar source (each other) for information and recommendations.
‘A person like yourself is now as credible as an academic or technical expert and far more credible than a CEO or government official’ – Edelman, 2017 global Trust Barometer
How influential are micro-influencers really?
Over the past 10 years, social media has created a whole new world where influencers play a growing and important role in word-of-mouth marketing.
No longer is social media just about conversations, it’s about so much more, it’s about commerce!
The reality of the matter is 49% of people rely on influencer recommendations – almost half of all potential customers.
The power of influencers is growing every day
While influencer marketing may have its challenges, it continues to grow…and grow…
A recent study found that 7% of people check their cellular device during sex while a whopping 11% sneak a quick peak while at a funeral.
Fortunately for brands already utilising the power of micro-influencers, as our addiction to social media grows, so does their influence.
The key to brand success in 2018
For brands looking to bolster online visibility and customer engagement, investing in micro-influencer marketing can be a game-changer.
The best part?
Micro-influencers tend to charge less than their macro-influential counterparts, however, as their following rises, so does their fee.
Why not consider using micro-influencers for your next (or first) influencer marketing campaign to elevate your brand?
If you’re interested in learning more, contact us today and learn how influencers can help your brand stand out!