Development, Digital Marketing
Rewards System Development
Mechanics: Buy any Tropika in-store and enter the USSD string into your mobile phone. We captured the user’s information (database formulation) and entered every successful entry into the grand prize island getaway, as well as instantly gratified the consumer with a free meal of their choice for one of our partners (King Pie, Chesa Nyama & Romans Pizza) alternatively they could choose airtime.
+1,2 million entries (geo located database)
+R1.5 Million given away in prizes
Over 42% increase in sales for the period