Nestlé Quality Street
To up-sell Quality Street in specific chain stores, we took advantage of Mother’s Day to bring about emotional consumer awareness. On this day we saw Quality Street products over-perform and do better than competing brands.
This was further conveyed through in-store brand ambassadors, shelf wobblers and on-pack stickers.
The consumer was incentivised to purchase 2 Quality Street products and then they would choose a prize that suited there needs – movie ticket, magazine subscription or a NetFlorist voucher. These, as you can see, are all linked around the Mother’s Day theme.