Communications, Design, Development, Public Relations

Rockets Man PR Launch

Rockets Man PR Launch



Vetro was tasked with helping the Rockets Brand launch their latest enterprise Rockets Man, a high-end male grooming experience, in 2019. While Rockets had become synonymous as a sensory restaurant experience, they were expanding into a completely new industry and needed help building awareness for this new extension of the offering.


In order to garner coverage for the launch of Rockets Man, we sent our a press release, held a press launch, and orchestrated one-on-one interviews. We were able to achieve coverage in the following publications to name a few:

  • House & Leisure
  • Joburg Style
  • Hello Joburg
  • Sandton Magazine
  • Sandton Chronicle
  • Mozaik
  • Get It Joburg North
  • City Press
  • Zkhiphani
  • Citizen


Ad Value Achieved R 748 000
Reach Over 1 000 000
rockets man