Rockets Man PR Launch

PROBLEM:

Vetro was tasked with helping the Rockets Brand launch their latest enterprise Rockets Man, a high-end male grooming experience, in 2019. While Rockets had become synonymous as a sensory restaurant experience, they were expanding into a completely new industry and needed help building awareness for this new extension of the offering.

SOLUTION:

In order to garner coverage for the launch of Rockets Man, we sent our a press release, held a press launch, and orchestrated one-on-one interviews. We were able to achieve coverage in the following publications to name a few:

• House & Leisure
• Joburg Style
• Hello Joburg
• Sandton Magazine
• Sandton Chronicle
• Mozaik
• Get It Joburg North
• City Press
• Zkhiphani
• Citizen