Why do brand new websites have low SEO ratings and how do you make sure your website’s SEO is up to scratch?

You’ve launched your website, written engaging content and you’re now ready for an influx of visitors to start engaging and ultimately convert into customers.

On paper, everything looks good. In practice, however, your website isn’t ranking based on its target keywords, or for any keywords at all. Why not?


In truth, it’s becoming far more difficult to organically rank on Google search results. So, exactly what is SEO and how does it benefit you?

According to MOZ (2017), SEO is termed as the following:

 “Search engine optimisation (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”

As an immediate solution, we’ve listed some of the most common reasons your website isn’t ranking, as well as some ways you can fix your SEO and give your website the content, on-page optimization and links it needs to beat the competition and become a high-ranking success.

Here are some of the most common reasons why your website isn’t ranked.

Firstly, your website is not indexed in Google. This sounds pretty obvious right? If your website is not indexed, there’s no way it’ll appear in Google’s search results. There are 3 main reasons why this might happen:

  • Reason #1 You de-indexed your website by mistake – With templated websites like WordPress, check your reading settings to make sure you’re not accidentally blocking search engines from indexing your website.
  • Reason #2. Google hasn’t crawled into your website yet – This is pretty common with new sites, particularly those with no consistent publishing schedule. If you want, you can actually make the process faster by submitting your sitemap via Google Webmaster Tools or by sharing your articles across different social media networks.
  • Reason #3. You accidentally built your site on a penalized or de-indexed expired domain – If you are thinking of using an expired domain to start a new website, then make sure you study its history carefully before buying. This is to make sure it wasn’t penalized or de-indexed before.

Your target keywords are too competitive. This is pretty common among beginners who always want to target keywords with the most amount of search volume possible.

For example, if you’re just starting out, with almost no money or experience, then it’d be crazy to aim for the most competitive keywords. Instead, try to start small and pick easier keywords to go after first. After this, you can slowly expand and target more competitive keywords as your website grows.

Your website is not well optimised for SEO. On-page optimization is a big topic and it can get a bit complicated, particularly if you dig deep into all its technical aspects.

Just to recap, here’s what you should focus on:

  • Create a logical website silo structure (Learn more)
  • Make your site load as fast as possible.
  • Install Yoast SEO plugin to optimize your title tags and descriptions.
  • Publish unique and engaging content with rich media embedded.
  • Follow an on-page SEO checklist to optimize every article.

Before you go and stuff your content with every keyword available, keep in mind that over-optimizing your site isn’t a good thing. In fact, it can potentially harm your ranking. So, follow the guidance above carefully and try not to make your on-site practice look unnatural.


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